RajasthanBeats, a leading advocacy group which lays special focus on social activism is moving towards the realms of cultural promotion of the city of Jaisalmer with the intention of preserving and enhancing its image.
The group is also working towards drawing the attention of authorities to various issues of the city which affect its monument structures, residents and the tourists.
RajasthanBeats is founded by a young social activist Yaru Juneja who has been passionate about the state of Rajasthan for sometime.
RajasthanBeats, under the guidance and leadership of Yaru Juneja is working towards making people become aware and educated about Jaisalmer’s historic culture and the values that it holds.
This is done through the efficient use of social media platforms like Instagram and Facebook. The group shoots excellent videos and pictures of places and structures of importance like the Jain temples, Maharaja’s Palace and various sand dunes and havelis which characterize the city of Jaisalmer.
These pictures are then put up on their Instagram handle for the viewers to feast their eyes on. The city of Jaisalmer acts like a strong shield to Rajasthan’s western frontier.
The ‘Golden City’ is located at the heart of the beautiful Thar desert. The most important point of attraction of the city is the Jaisalmer Fort which is not just limited to being a tourist attraction but is also home to a lot of people in the city.
The fort has houses and ancient havelis where people continue to live. Another prime attraction for the tourists is the Jaisalmer Government Museum which has been established by the Department of Archaeology and Museums.
The museum has preserved jewellery, crockery and old items from the 7th and 9th century AD – it is a beautiful display of Jaisalmer’s rich heritage and culture that continues to harvest everyone’s attention and fascination.
The group RajasthanBeats believes that social media has the power to influence and educate people and is thus making efficient use of it to make people know their city inside and out.
Apart from promoting the culture, values and art of Jaisalmer, RajasthanBeats is also actively involved in bringing the city’s issues and problems to the notice of authorities.
The group disseminates information, holds discussions, tries to form a strong public opinion and then works with the Government and the administration in the direction of resolving issues and settling problems and disputes.
One very significant issue that the group laid focus on is the problem that tourists come across when they visit the city of Jaisalmer: the overflowing water and garbage on the roads.
The group RajasthanBeats undertook cleanliness drives and with the help of the public, urged the Government to take notice of the problem. The advocacy group is also involved in making people become educated and informed about the preservation of heritage sites such as the Jaisalmer Fort.
RajasthanBeats partnered with the administration and organized awareness campaigns aimed at engaging people to improve sanitation in the area.
By putting in dedicated efforts to promote the art of Jaisalmer and resolve various issues, RajasthanBeats is not only upholding the culture of Jaisalmer but also contributing in boosting tourism.