In the announcement, YouTube included the “Right to Monetization,” which means that they will be running advertisements on non-monetized videos.
This YouTube announcement means that if you are not part of the YouTube Partner Program (YPP), YouTube reserves the right to run advertising on your video.
The program is going to start globally in June.
YouTube for advertisements on video and channel will not share profits from those who are not part of the partner program:
“The channel which is not in the YPP will not get a part of the community, according to the revenue from these advertisements, although there is an opportunity to apply for YPP because they will normally meet the eligibility requirements.”
Eligibility requirements for joining YouTube YPP
- Follow all YouTube monetization policies.
- YouTube partner programs are available where you live in a country/region.
- There are more than 4,000 valid public clock hours in the last 12 months.
- There are more than 1,000 subscribers.
- A Linked Adsense account.
Without these requirements, YouTube may monitor your channel without the opportunity to cut their popular video revenues.
Why do we care? These Terms of service of YouTube can be a considerable tension for those businesses that have not monetized their channels or personal videos.
Suppose your brand is not in the YPP, and you want to keep your company’s video ad-free. In that case, it is a matter of concern because a competitor advertisement can appear on your non-monetized brand video.